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Mothercare launches range with Jools Oliver Tuesday, 7th February 2012
Jools Oliver, mother of four and wife to celebrity chef Jamie has teamed up with Mothercare to design her won range, set to launch in August.
The collection includes nursery bedding and accessories, as well as clothing aimed at children from 0 to 5 years old and gifts.
Mothercare said the collection featured a mix of both high quality and affordable pieces, which reflected Oliver’s love for both nostalgic and modern collectables.
Mothercare executive chairman Alan Parker said: “For the past 50 years Mothercare has stood for a modern approach to traditional family values and we believe this complements all that Jools Oliver stands for.”
Oliver said: “I have such a passion for the design of children’s clothes, so to have this opportunity to work with Mothercare is just amazing. The entire collection has been lovingly put together and accessibly priced for parents.”