Marks & Spencer is to team with Samsung to design an app which will eventually feature on the electronics companies’ Smart TV.
The app was developed in collaboration with Adjust Your Set and allows customers to preview M&S items across lifestyle, food, fashion and technology categories. It also provides trend information, shopping advice and recipes.
Guy Kinnell, Marketing Director for TV, Samsung UK added: “The development of the M&S Smart TV App highlights the popularity of Smart TV as the most immersive and interactive format for consumers. The M&S Smart TV App brings new lifestyle content from a trusted consumer brand, as well as give people a snapshot of how consumers will be able to shop in the future.’’