Flying Brands’ overall sales fell to £4.83 million in the final quarter, as the company remains in talks over the sale of a number of its businesses.
Sales at the home shopping retailer fell from £6.43 million to £4.83 million in the final quarter. In a trading update released on Tuesday, Flying Brands said that in light of the general economic climate and performance at Christmas 2010, it had taken the decision to cut back on up-front marketing expenditure.
Because of this sales were considerably down on a year ago (£3.29 million versus £4.47 million) but a combination of higher margins, lower marketing costs and a greatly improved refunds and replacements performance meant that it expects contribution to be significantly ahead of last time year and broadly in line with management's expectations.
Sales in gardencentreonline.co.uk were in line with management expectations at £0.21 million, down from £0.27million the year before, while sales in Garden Bird Supplies were affected by the very mild weather and were below expectations at £0.64 million, a drop from £0.91million.
Sales in Listen2 were in line with management expectations, and fell from £0.46 million to £0.35 million.