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Online sales soar as high street struggles Friday, 20th January 2012
Shoppers parted with £8 billion in December, up 16.5 per cent in comparison to the same period last year, as consumers flooded the internet despite unfavourable trading conditions on the high street.
According to research carried out by Capgemini, £68 billion was spent online in 2011, up 16 per cent on the previous year.
Online shopping accounts for 17 per cent of the UK retail market - a figure that is likely to increase with the relentless rise of e-commerce.
Capgemini predicts that online sales will jump 13 per cent in 2012 to reach £77 billion.
Capgemini's Chris Webster told the Guardian: "Strong online sales over Christmas went some way towards rescuing the performance of the year as a whole. During 2011 we saw continued pressure on sales as shoppers became savvier in looking for bargains. The influence of mobile is set to build in 2012 as consumers become familiar with shopping via tablet devices and smartphones, thanks in part to slicker websites and gadgets."