At the end of 2011, supermarket giant Asda redesigned the George website, increasing the visibility of content.

 

Asda now intend to search for a new agency to scale up the content to deliver a "more exciting customer experience".

 

In July 2011 Marketing affirmed that Asda was overhauling its digital strategy and had decided to expand Asda Direct, its website for non-food items, inclusive of George.

 

The following September it appointed LBi to handle the overhaul and devise a mobile strategy.

 

The retailing giant is also believed to be holding a pitch for a new digital agency to work on a financial services proposition, following its registration of an Asda Money trademark.