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Maplin’s refusal to cut prices pays off for December like-for-likes Thursday, 12th January 2012
The electronics specialist has reported a 1.4 per cent jump in like-for-like sales for the Christmas period, as online sales rose 21 per cent.
Gross sales rose by 6 per cent in the four weeks to 31 December.
Maplin said its “pleasing” performance in “tough current economic conditions” was due to store improvements designed to focus on offering customers specialist products.
Maplin managing director Dave Whittle said Maplin’s refusal to cut prices is a “reflection of the value our customers know they can find at Maplin”.
Whittle added: “The revitalisation and re-launch of our website has been particularly well received and we anticipate continued progress in 2012.
“Our store expansion plans remain on track with 15 new stores and 15 refurbishments planned for 2012.
“In spite of these positive results, there is much still to do in the business and, like everyone else in our sector, we are operating in a tough economic climate.
“Against that backdrop we remain cautious on the outlook and will continue to run the business tightly.”