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Asos top of the class for social media Saturday, 17th December 2011
Asos attracted more new followers to their social media network than any other retailer in 2011 according to the latest Social Media Benchmark results.
Fashion rival Topshop continued its reign at Facebook, but Asos emerged as the overall winner across the social media scene for 2011.
The e-commerce expert added nearly half a million followers to its Facebook account in the last six months alone.
Derek Eccelston, eDigitalResearch, says: "2011 has been a huge year of social media, with the introduction of f-commerce the pivotal turning point for many retailers.
"As sites become more commercially friendly, especially with further developments to brand pages, retailers need to be taking advantage of the opportunities sites like these are offering them in terms of increasing their customer base and strengthening relationships."
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Posted in E-Commerce, fashion, Online retail Tagged facebook, asos, topshop, social, media, network, twitter, instagram, tumblr
