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Aldi and Lidl trump the Big Four in customer satisfaction stakes Thursday, 15th December 2011
Aldi and Lidl have trumped Marks & Spencer in the shopper satisfaction stakes as cash-strapped consumers flock to their budget-friendly stores.
The Which? Survey of more than 11,000 members placed Waitrose in first place for the third year running, scoring 83 per cent and abundant praise for its staff products.
The ‘Big Four’ supermarkets – Tesco, Asda, Sainsbury’s and Morrisons – failed to impress to the extent that Lidl and Aldi did. The budget big-hitters were ranked second and third respectively with Marks & Spencer trailing in fourth place.
Tesco and the Co-Operative were given the joint lowest score of 46 per cent.
Aldi and Lidl were each praised for the quality of their fresh produce and value for money.
Which? executive director Richard Lloyd said: “The tough economy and rising food prices have seen cash-strapped consumers heading to the discounters for their low prices and special offers.
“Aldi and Lidl have climbed to second and third place this year, overtaking Marks & Spencer. And this doesn’t mean compromising on taste, as our tests show they sell a range of products that compete with the premium brands.”
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Posted in Department Stores, Food, Supermarket News, Supermarkets Tagged Aldi, Tesco, Lidl, Marks & Spencer, Morrisons, Sainsbury's, Food, Supermarkets
