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Coming soon to a Morrisons near you: M Savers Wednesday, 14th December 2011
The supermarket giant has confirmed its new M Savers value range will hit shelves in January.
The range will replace its existing Morrisons Value range, under a two year strategy to boost own label volumes in store.
Morrison’s own label offering is worth £6 billion, and is a well-timed launch for the austere consumer climate likely to be felt in the month after Christmas.