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Cyber Monday sets new $1.25 bn record Wednesday, 30th November 2011
The busiest day of the e-commerce calendar bought in a new record for online sales, as US data shows Cyber Monday transactions reached USD 1.251 billion.
Sales increased 22 per cent for the same day last year, according to comScore Inc, a web tracking firm that followed Monday’s progress online.
IBM Benchmark, a unit of International Business Machines Corp, told Reuters the increase in fact stood at 33 per cent compared with 2010’s Cyber Monday.
Department stores saw online sales rise by an impressive 60 per cent on the day, compared with last year, while sales of home goods surged 68 per cent.
With more people shopping online and an increased use of mobile devices, analysts expected 2011 to topple last year’s results, as social media, m-commerce and an enhanced culture for discounting all featured much more heavily in retailer’s promotions for the day.
"Cyber Monday was the biggest day of the year and the biggest day ever for online retailing in the U.S.," said John Squire of IBM's Smarter Commerce initiative.
Squire went on to point out that US retailers such as Nordstrom Inc, Macy’s Inc and JC Penney Co Inc all made huge investments into personalising their websites, online advertising and emails to customers.