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Foot Locker ups the game in UK Friday, 25th November 2011
Foot Locker has announced a brand new retail concept for its UK stores, which will debut at Brent Cross Shopping Centre on Wednesday.
Just one week after the sportswear specialist confirmed it would be expanding further into Central Europe, the Locker Room by Foot Locker is set to shake-up the UK’s current sports retail offering, with analysts suggesting the launch could have an adverse affect on embattled JJB Sports’ recovery.
“The Locker Room by Foot Locker is a fantastic opportunity for the brand to reach out to a new audience, providing them with the best sports performance footwear, apparel, and accessories.” President and chief executive of Foot Locker Europe Lew Kimble told press, adding: “It is designed for people of all ages and levels with a passion for sports. Whether that sports obsession is in football, running or fitness.
“This first concept store is launching in the UK and we’ are hopeful that we can roll it out to other parts of the UK and continental Europe.”
The Locker Room will focus on sports including athletics, football and running, stocking brands such as Adidas, Nike, Reebok, Asics and New Balance across 4,350 sq ft of retail space.