Luxury jewellery chain Pandora will open its largest West Midlands store outside of Birmingham with a new outlet at Solihull’s Mell Square shopping centre.

Pandora’s new boutique will trade across a 40 sq m concept store, which is due for completion in the next few weeks.

The signing is just the latest in an expansion programme for the Danish jewellery retailer, which is looking to establish a strong brand presence in the UK after its floatation on the Copenhagen stock exchange last year.

Paul Round, Mell Square’s centre manager said:“This new retail letting is exciting news for both Mell Square and the Solihull shoppers.

“Adding Pandora to our retail offering is further evidence that retailers are favouring the Solihull high street and have confidence in Mell Square shopping centre.”

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