Specialising in personalised jewellery, FingerPrint has signed a ‘strategic partnership’ deal with John Lewis which will see it roll out a nationwide expansion.

The Hitchin-based brand has already launched at John Lewis’ Bluewater store in Kent, and will follow its debut with new stores in north and central London, Southampton, Liverpool, Bristol, Cheadle and Cambridge.

Lisa Pugh, FingerPrint’s creative director said: “The expansion into John Lewis is hugely important for our business, and really lifts the company above its competitors.

“Although the business has been highly successful online, having jewellery on permanent display and being able to offer customers the personal service within John Lewis takes us to a completely different level.”

FingerPrint creates jewellery based on impressions of finger prints, which have proven popular with gifts at Christenings and birthdays.

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