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Brits urge Aldi and Lidl to set up shop Thursday, 27th October 2011
Half of all shoppers would do their weekly food shop at Aldi and Lidl if there was a store near them.
A new study by IGD also found that 5 per cent of shoppers now use a discounter for their main shopping trip, almost double the amount last year.
IGD reported that discounters are most popular with younger shoppers and families with teenage children.
“Discounters still account for a very small proportion of the market overall,” said IGD chief executive Joanne Denney-Finch. “But they might be expected to do well during an economic downturn, with 60% of shoppers telling us that they will use them more if their personal economic circumstances get worse.
“Shoppers also say their perceptions of discounters have changed over the years, with 81% of regular discount food shoppers believing that the quality of products has improved.”
IGD estimated the discount grocery market to be worth £6.4bn in the year to 31 December 2010.