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Nokia’s ‘new dawn’ Wednesday, 26th October 2011
Nokia's chief executive Stephen Elop
“It’s a new dawn for Nokia,” chief executive Stephen Elop told the 3,000 customers, partners, developers and analysts at the company’s Microsoft Windows phones launch on Wednesday.
The move marks the first step in the ailing mobile phone maker’s fight against Apple and Google.
Baring the first fruits of Elop’s investment in Microsoft software, Nokia will launch the flagship Lumia 800 and more basic Lumia 170 in key European markets in time for the Christmas holiday season.
The Lumia 800, with vivid colors and a curved, black display, features live icons on the home screen that automatically update news, weather or Facebook feeds. It also comes with free navigation and Microsoft's new Internet Explorer 9 browser.
It will sell for about EUR 420 excluding taxes and subsidies, putting it in the same bracket as Apple's new iPhone and Samsung's top-end Galaxy phones. The Lumia 710 will sell for about EUR 270.
Shares in Nokia rose sharply before Wednesday morning’s launch, but returned most of their gains to trade up just 1.5 per cent by the mid morning.
The phones will go on sale in France, Germany, Italy, the Netherlands, Spain and Britain in November, with 31 operators and retailers providing marketing support, and in Hong Kong, India, Russia, Singapore and Taiwan before the end of the year.