The deal by Wiggle majority shareholder Isis Equity Partners is “as good as done” according to Sky News, who reported on the expected appointment of UBS this morning.

The news will bolster rumours that a floatation could be on the cards for the bike etailer, which could be valued in excess of £200 million.

Isis remains in discussions with bankers at Rothschild on a prospective sale of the company, which private equity firms Advent International, Bridgepoint Capital and Warburg Pincus are said to be interested in.

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