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Iceland Foods a winner in grocery share for September Tuesday, 11th October 2011
The frozen foods specialist reported growth of 10.8 percent in the 12 weeks to 2 October, according to the latest figures by Kantar Worldpanel.
Morrisons posted the strongest growth within the ‘Big Four’ supermarkets, as sales rose 6 per cent, granting the chain 11.6 per cent of the market share. The retailer seems to have edged in on Tesco and Asda’s hold on the sector, as their market share dropped to 30.6 per cent and 17.3 per cent respectively.
As has been the case across the entire grocery sector in recent months, business at either end of the supermarket scale have prospered from either a high-end offering as seen with Waitrose, or the need for hard-line discounts, seen at Aldi and Lidl. Sales rose 25.1 per cent for Aldi whilst Lidl managed a 10.5 percent increase.
Iceland Foods’ 10.8 per cent growth further supported this trend, growing at over double the rate of the entire grocery market, which reported 5.1 per cent increase in growth for the year.