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M-commerce sales at New Look up 500% Wednesday, 21st September 2011
New Look has seen m-commerce sales jump by more than 500 per cent year-on-year since August as well as a 60 per cent overall increase in orders and a 45 per cent surge in revenues.
The three months since April have seen the fully transactional mobile site already far exceed key performance indicators with conversions at times outstripped internet transactions.
Matt Cockett, commercial director, Mobile Interactive Group, which built the site. adds: “The past 12 months have seen m-commerce move to being a central strategy for all major retailers. We are particularly proud of the design and build for New Look as it perfectly demonstrates how far we can push the possibilities of the mobile internet, transactions, and social media and also work with the native device features, like mapping and location, to deliver an amazing user experience and deep user engagement.”