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Ocado chases Waitrose customer with magazine launch Tuesday, 20th September 2011
After yesterday’s sales announcement failed to impress shareholders, Ocado has announced it will launch a new customer magazine this week.
Following in the footsteps of Waitrose’s magazine, Ocado will be distributed quarterly with home deliveries across England.
The first issue will feature contributions from environmental writer Lucy Siegle, philosopher Alain de Botton and chef and presenter Gizzi Erskine.
Jason Gissing, Ocado's co-founder, said: "Ocado is all about engaging its customers and this sharp new magazine is a fantastic way to do that."