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New Look m-commerce sales skyrocket Monday, 19th September 2011
New Look has revealed a surge in sales via its m-commerce site.
The fashion retailer has said that, since the re-launch of its mobile site in April, sales have climbed by 45 per cent and orders by 60 per cent.
Year-on-year revenues have rocketed 500 per cent and site visits are up by 800 per cent.
New Look multichannel director Dom McBrien has said that features such a one-click purchasing and a feature-rich mobile shopping experience were significant contributing factors to the site’s success.
The site was built by Mobile Interactive Group (MIG).