Ocado’s first physical presence on the high street went live this morning. But instead of red tape and balloons, the online grocer arrived in an altogether different style: virtually.



Ocado’s integrated window display at London’s One New Change shopping centre was erected over night and open for business this morning. Shoppers can now download the Ocado app and start scanning barcodes of their chosen products, which are later delivered to their door.

The move allows passers-by to complete their shopping 24 hours a day, without the need for on-site staff or stock. Situated at Unit 23 of the One New Change, the shopping wall mirrors an experiment by Tesco in South Korea earlier this year.

Ocado co-founder Jason Gissing said: “The virtual shop window is a bold move for Ocado and something we are very excited about.

“We hope this trial is a hit, and based on its success, we’ll be looking at options around continuing this ‘virtual window shopping’ approach in other locations UK-wide.”