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Kim Kardashian sues Old Navy Thursday, 11th August 2011
The star of “Keeping Up with the Kardashians” this week sued Old Navy to force the clothing store chain to cease using a look-alike model for its advertisements.
Kardashian’s attorneys said in the lawsuit that Old Navy knew what it was doing when launching the campaign using a woman bearing a striking resemblance to the reality TV star.
"The infringing ads are likely to cause confusion, and have caused actual confusion, in the minds of the consuming public as to an association of Kim Kardashian with defendants' products and services," the lawsuit states.
The lawsuit was filed in US District Court for the Central District of California against Gap Inc, parent company of Old Navy. The filing details unfair competition and violation of both the California common law right of publicity and the state's statutory right of publicity.
Kardashian is now seeking a permanent injunction barring Gap and Old Navy from using her likeness in advertising, and an unspecified amount of compensatory and punitive damages.