Today, luxury brand Gucci hit the 3 million fan mark on Facebook. The Italian brand may soon surpass Burberry, as the most followed fashion brands with 3.2 million fans.  But Burberry may be facing stiff competition from Gucci as both brands hit the 2-million-fan mark on Facebook in October and are aggressive when it comes to communicating with their online followers. They regularly post photos, product announcements, videos and lookbooks of their upcoming collections on their Facebook walls. Furthermore, Gucci launched the "Eye Want You" Facebook application earlier this month, which features eyewear from the new Gucci Eyeweb Collection

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