Retail News - It’s a win-win: Why you should expect to see plenty more deals like Farfetch and Browns

Online marketplace Farfetch announced earlier this week that it had acquired luxury fashion boutique Browns. But it wasn’t one of the run-of-the-mill deals we’re used to seeing between troubled retailers and their rivals.

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Retail News - Benefits of a Strong Brand Identity

By Debra Murphy - Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client.

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Retail News - 5 Customer Appreciation Emails Retailers Should Send

By Vertical Response - In business, it’s all about customer retention. According to Gartner Group, 80 percent of your future revenue will likely come from just 20 percent of your existing customers. So, how do you keep your existing customers coming back for more? Try sending customer appreciation emails. By doing so, you remind your clientele about the great value they receive from your company and make them feel appreciated.

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Retail News - 3 Ways to Make Customers “Stick” Around on Your Website

By Scott Lambert - Have you ever heard of Speed Dating? It’s a group of strangers in a room moving from table to table within a prescribed time limit. The purpose of the event is to meet as many people as possible then drill down to find the ones you connect with so you can go on future dates. Today’s Internet experience is a lot like Speed Dating

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Retail News - Behind the Morrisons figures: Everything´s not lost

Morrisons posted a further loss in underlying sales this morning, as the true scale of its turn-around comes to light during its first fiscal quarter

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Retail News - Do You Want Your Customer Talking About Your Product or Your Advertising?

By Mark Cameron - Life is not easy for a marketer these days. The media landscape continues to be reinvented and fragmented, affecting the ability of marketers to capture the attention of their target audience.

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Retail News - Is Virtual Reality the Future of Retail?

By Harry Whitehouse - It seems like virtual reality (VR) is swiftly evolving into a hot ecommerce trend that may impact more than just the gaming industry. Microsoft, Oculus and a dozen other players are all fighting for first place in this new market. And with two out of three consumers saying they would be interested in virtual shopping, it may just be the future of retail.

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Retail News - The Economics of the Customer Experience

Not all returns from your customer experience investments are financial. Will that scare your executives?

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Retail News - Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead

Weird thing for a social marketing measurement company to post, huh? It’s not even click bait — it’s true. I’ll even say it again: stop focusing on your brand’s social media posting.

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Retail News - Etsy´s IPO a roaring success

Etsy – the U.S.-based online antiques and crafts marketplace – went public earlier this month, and the move has proved to be a roaring success.

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