When looking to start up a business, there is nothing quite like the idea of opening an online retail site. Not only are they quick and easy to get up and running but the cost of starting up is so much lower than trying to lease and stock a brick-and-mortar shop. However, those aren’t the only advantages of opening an online retail site because there are a number of very good reasons why so many people have chosen this path. Here are a few to consider.
Having an effective marketing and branding campaign is vital for retail businesses looking to generate more interest in their brand and expand their customer base. Many businesses are now turning to online tools to help create successful marketing and branding campaigns and build up their online presence.
A successful event will require a lot of careful preparation, and organisation is key when it comes to an event that’s flawlessly executed. When planning an event, it’s vital that you dedicate a huge amount of time into organisation and planning, as this will determine the success of the event.
Two things that all travellers want from their luggage is security and reliability. The Rimowa Limbo line features a hybrid case construction, with the body being made from the same extra-light polycarbonate material which is used in other collections such as the Rimowa Salsa collection, but with the corners of the case and openings being reinforced with aluminium, giving the cases much more rigidity than previous collections, although it does mean that they are a little heavier.
Although many companies talk a lot about innovation and standing out during board meetings, trade shows seem to be the one place that this all goes out of the window – with many companies fitting in and doing what everyone else is. We’ve all seen the standard approach; you buy the biggest booth you can afford, have your logo printed on some trinkets and arrange dinner with a key client at a local restaurant. This strategy definitely has some benefits and can bring in some minimal growth, but it’s limited as everyone tends to do the same thing. If you really want to get the most out of your trade show exhibit, the key is to stand out from the crowd.
If you run a retail shop, even if you only have the one branch, you know that you can never be there at all times and therefore sometimes have to trust your staff to be able to handle things if anything goes wrong. Whether you have several staff who work in your shop or a very small team, making sure everybody knows what to do in certain events that need immediate attention is a good way to ensure the shop will keep running and none of your staff will be put in a stressful and difficult position if they have to take action without being able to speak to you first.
It’s time to change the way we think about commerce marketing. Not only can consumers shop whenever and wherever with mobile devices, but they’re being inundated with content on those devices. Batch-and-blast emails don’t cut it anymore. So how will you get their attention?
As your business grows, or new market opportunities open up, it can sometimes make sense to consider relocating your headquarters to a new area. Whether you move a small distance, for instance out of a cheaper suburban area and into a more accessible inner city location, or whether you move to an entirely new city or region, there are factors you should consider before committing to a move, and deciding on your new place.
It’s no secret that B2B eCommerce platforms are rapidly becoming a key channel for many brands, wholesalers, distributors, and manufacturers. While the B2B purchase process was once limited to in-person sales interactions, more and more buyers are demanding the convenience of 24/7 online ordering.
Asda has poached one of Sainsbury’s top directors to bolster its management team as it battles to turn around falling sales.
Roger Burnley, currently Sainsbury’s retail and operations director, will take the role of chief operating officer at Asda next year. Burnley is expected to take as much as a year of gardening leave before becoming righthand man to Asda chief executive Andy Clarke.
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