By Victoria Vessella - According to a 2013 American Express Service study, out of 1,620 consumers, 63 percent said they felt an increase in their heart rate when they thought about receiving great customer service. Perhaps even more intriguing, receiving great service triggered the same cerebral reactions as feeling loved for 53 percent of those tested. Needless to say, first-rate customer service is critical to fostering brand loyalty in today’s consumers. The following five trends are examples of how business can rev up their current customer service tactics to meet the needs of modern consumers.
Online marketplace Farfetch announced earlier this week that it had acquired luxury fashion boutique Browns. But it wasn’t one of the run-of-the-mill deals we’re used to seeing between troubled retailers and their rivals.
By Debra Murphy - Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client.
By Vertical Response - In business, it’s all about customer retention. According to Gartner Group, 80 percent of your future revenue will likely come from just 20 percent of your existing customers. So, how do you keep your existing customers coming back for more? Try sending customer appreciation emails. By doing so, you remind your clientele about the great value they receive from your company and make them feel appreciated.
By Scott Lambert - Have you ever heard of Speed Dating? It’s a group of strangers in a room moving from table to table within a prescribed time limit. The purpose of the event is to meet as many people as possible then drill down to find the ones you connect with so you can go on future dates. Today’s Internet experience is a lot like Speed Dating
Morrisons posted a further loss in underlying sales this morning, as the true scale of its turn-around comes to light during its first fiscal quarter
By Mark Cameron - Life is not easy for a marketer these days. The media landscape continues to be reinvented and fragmented, affecting the ability of marketers to capture the attention of their target audience.
By Harry Whitehouse - It seems like virtual reality (VR) is swiftly evolving into a hot ecommerce trend that may impact more than just the gaming industry. Microsoft, Oculus and a dozen other players are all fighting for first place in this new market. And with two out of three consumers saying they would be interested in virtual shopping, it may just be the future of retail.
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